Strategic planning is an organization’s process of defining its strategy and taking the necessary steps to pursue its strategy by determining top priorities and short-term goals. We run SWOT, PEST and other sophisticated analyses aimed at adopting a strategy as a function of external (threats, opportunities, future trends, new competitors, new competitor products) and internal (weaknesses, strength, potential resources, expertise) factors. TAG-Consult also provides its clients with an action plan that outlines methods needed to reach short-term and long-term goals.