The Arab Society for Intellectual Property (ASIP) is currently working on the implementation of HE Dr. Talal Abu-Ghazaleh’s initiative by launching a strategic, vital and important initiative that aims at highlighting Arab trademarks on both the regional and international levels.
Moreover, an association is currently being established for the protection of famous Arab trademark owners. This association aims at setting standards for the evaluation of intellectual property, mainly trademarks, as well as assisting the owners in strengthening their fame to become global brands.